Privacy Policy


This page states the Terms and Conditions of Use (“Terms”) under which you (as defined below) may use (“”), an online service to purchase live cattle and other related products. features an online forum designed to (i) facilitate the sale of live cattle direct from cattle producers to consumer; and (ii) facilitate the processing of such cattle into beef and deliver of such beef to consumers. 

These Terms include the R+B Privacy Statement, which is incorporated into these Terms by reference. Please read these Terms carefully. If you do not accept the Terms stated here, do not use and its services. By using, you agree to be bound by these Terms, including the R+B Privacy Statement. 

Pasture & Plate LLC, a Texas limited liability Company, d/b/a Ren and Bos Cattle Co. (“R+B”) may revise these Terms at any time by posting an updated version to this Web page. You should visit this page periodically to review the most current Terms because they are binding on you. The terms “you” and “User” as used herein refer to all individuals and/or entities accessing for any reason. 

1. Eligibility. 

You must be 18 years of age or older, or the age of majority as that is defined in your jurisdiction, whichever is older, to visit or use in any manner. By visiting or accepting these Terms, you represent and warrant to R+B that you have reached the age of majority in your jurisdiction, and that you have the right, authority and capacity to agree to and abide by these Terms. You also represent and warrant to R+B that you will use in a manner consistent with any and all applicable laws and regulations. 

2. Terms of Sale offers to consumers the opportunity to purchase portions of live cattle, with the intent that such cattle will be processed into beef and such beef will be shipped directly to consumers. Through, you, as a consumer, can place a commitment to purchase a portion of such live cattle (each a “Commitment”). Once you have placed a Commitment, such Commitment cannot be cancelled or withdrawn for the duration of the listing period for such animal. When there is a sufficient amount of Commitments for a particular animal, such animal is considered a “Committed Animal”. At such time, you agree that R+B can process your payment for such Commitment and such payment will be non-refundable. 

If a sufficient amount of Commitments are not placed within the listing period, then your Commitment will be deemed terminated and you will have no further obligations to purchase such animal.

3. Payment and Billing Information

By providing a credit card or other payment method that R+B accepts, you represent and warrant that you are authorized to use the designated payment method and that you authorize R+B (or our third party payment processor) to charge your payment method for the total amount of your Commitment (including any applicable taxes and other charges). If you pay with a credit card, R+B may seek pre-authorization of your credit card account to verify that the credit card is valid and has the necessary funds or credit available to cover your Commitment (including any applicable taxes and other charges). If the payment method cannot be verified, is invalid or is otherwise not acceptable, your Commitment may be suspended or cancelled. 

4. Processing and Delivery

Once a Committed Animal has been purchased, the cattle producer will deliver such animal to a custom meat processing facility (the “Processor”) chosen by R+B. Such Processor will be certified by the United States Department of Agriculture (the “UDSA”). Processing of the Committed Animal will take between _________ weeks. Once the Committed Animal is processed, your portion of the processed beef (the “Processed Beef”) will be shipped directly from the Processor to you. R+B will send you email notification when the Processed Beef is shipped.

You are responsible for inspecting all Processed Beef and other products (collectively, the “Products”) you receive for any damage or other issues upon delivery.  Processed Beef should feel cool to the touch and it will maintain its quality even if the dry ice has evaporated in the insulated cooler. Refreeze or store the meat in the refrigerator. Following delivery of the Products, R+B shall have no liability for the condition and consumption of the Products. 

5. Taxes and Pricing

All prices are shown in U.S. dollars and applicable taxes and other charges, if any, are additional. R+B, at its sole discretion, may make promotional offers with different pricing to any User. These promotional offers, unless made to you, will not apply to your offer or these Terms.

6. Shipping and Handling

You agree to pay any shipping and handling charges shown on the Shipping Rate Sheet at the time you place a Commitment.  For the applicable shipping rates can be found on the current Shipping Rate Sheet, click here. R+B reserve the right to amend the Shipping Rate Sheet at any time.  You agree that you will not obtain, or direct shipment of, a Product for export.  All Products purchased from us are made pursuant to a shipment contract.

7. Returns and Refunds

Processed Beef is a perishable product; therefore R+B cannot accept returns of Processed Beef following shipment.  

Prior to placing a Commitment, it is your responsibility to ensure that the mailing address you have provided is accurate. R+B cannot guarantee the condition of the Processed Beef upon delivery if the address is incorrectly entered or if a change of address isn’t updated prior to placement of a Commitment. R+B will not be liable and you will not be refunded for any damaged or spoiled Processed Beef if you alter the deliver address while in transit or if you are unable to retrieve the order on the guaranteed delivery date and did not notify R+B immediately upon notice of the shipment confirmation. 

If you enter the shipping address incorrectly when the Commitment is placed, please email immediately for correction.  Should your shipping address change after the placement of a Commitment, please update your address immediately by writing to

In the event of damage caused by improper handling or late delivery on behalf of the carrier, we are happy to file a claim and replace the shipment.  We ask that you please email within seven (7) days of receipt, provide a description of the damage, and a photo(s) of the order in the state it was received.  Claim filing is time sensitive and photos are required in order to show proof of damage.

In the event of damage or shipping errors on behalf of the Processor, R+B asks that you please email within seven (7) days of receipt, provide a description of the damage, and a photo(s) of the order in the state it was received.  We will happily review you your order and any reported issues and offer an appropriate resolution which may include credit towards your next purchase or a partial/full refund.  

8. Use of R+B Content.

R+B authorizes you to view and access a single copy of the content available on or from solely for your personal use. The contents of, and of all other Web sites under R+B’s control, whether partial or otherwise ( and such other Web sites are sometimes collectively referred to as “R+B Sites”) such as text, graphics, images, logos, button icons, software and other R+B content (collectively, “R+B Content”), are protected under both United States and foreign copyright, trademark and other laws. All R+B Content is the property of R+B or its content suppliers or clients. The compilation (meaning the collection, arrangement and assembly) of all content on the R+B Sites is the exclusive property of R+B and is protected by United States and foreign copyright, trademark, and other laws. Unauthorized use of the R+B Content may violate these laws, and is strictly prohibited. You must retain all copyright, trademark, service mark and other proprietary notices contained in the original R+B Content on any authorized copy you make of the R+B Content.

You agree not to sell or modify the R+B Content or reproduce, display, publicly perform, distribute, or otherwise use the R+B Content in any way for any public or commercial purpose, in connection with products or services that are not those of, in any other manner that is likely to cause confusion among consumers, that disparages or discredits R+B or its licensors, that dilutes the strength of R+B’s or its licensor’s property, or that otherwise infringes R+B’s or its licensor’s intellectual property rights. You further agree to in no other way misuse R+B Content that appears on this Site. The use of the R+B Content on any other Web site or in a networked computer environment for any purpose is prohibited. Any code that R+B creates to generate or display any R+B Content or the pages making up any R+B Site is also protected by R+B’s copyright and you may not copy or adapt such code. 

9. R+B Site Restrictions. 

Users may not use any R+B Site in order to transmit, post, distribute, store or destroy material, including without limitation, R+B Content, (a) in violation of any applicable law or regulation, (b) in a manner that will infringe the copyright, trademark, trade secret or other intellectual property rights of others or violate the privacy, publicity or other personal rights of others, or (c) that is defamatory, obscene, threatening, abusive or hateful. 

Users are also prohibited from violating or attempting to violate the security of any R+B Site, including without limitation, the following activities: (a) accessing data not intended for such User or logging into a server or account which the User is not authorized to access; (b) attempting to probe, scan or test the vulnerability of a system or network or to breach security or authentication measures without proper authorization; (c) attempting to interfere with service to any User, host or network, including, without limitation, via means of submitting a virus to any R+B Site, overloading, “flooding”, “spamming”, “mailbombing” or “crashing”; or (d) forging any TCP/IP packet header or any part of the header information in any e-mail or newsgroup posting. Violations of system or network security may result in civil and/or criminal liability. R+B will investigate occurrences which may involve such violations and may involve, and cooperate with, law enforcement authorities in prosecuting Users who are involved in such violations. 

In order to ensure a safe and effective experience for all of our customers, R+B reserves the right to limit the amount of data that may be accessed by you in any given time period. These limits may be amended in R+B’s sole discretion from time to time.

10. Registration Information. 

When you register with any R+B Site, you will be asked to create a R+B Account or other account and provide R+B with certain information including, without limitation, a valid email address (your “Information”). Information you submit will be used in accordance with R+B’s Privacy Statement. 

R+B reserves the right to offer third party services and products to you based on the preferences that you identify in your registration and at any time thereafter; such offers may be made by R+B or by third parties. Please see R+B’s Privacy Statement, the terms of which are incorporated herein by reference, for further details regarding your Information. 

Without limiting any of the other disclaimers of warranty set forth in these Terms, R+B does not provide or make any representation as to the quality or nature of any of the third party products or services purchased through or any other R+B Site, or any other representation, warranty or guaranty. Any such undertaking, representation, warranty or guaranty would be furnished solely by the provider of such third party products or services, under the terms agreed to by the provider. 

You understand and acknowledge that you have no ownership rights in your R+B Account, and that if you cancel your R+B Account, all your account information from R+B, will be marked as deleted in R+B’s databases and will be removed from any public area of the R+B Sites. Information may continue to be available for some period of time because of delays in propagating such deletion through R+B’s web servers. In addition, third parties may retain cached copies of your Information.

By creating a R+B Account, you also consent to receive electronic communications from R+B (e.g., via email, SMS or by posting notices to You may unsubscribe from receiving such notifications at any time by notifying us or by modifying the preferences and settings available from your R+B Account page. These communications may include notices about your account (e.g., payment authorizations, password changes and other transactional information) and are part of your relationship with R+B. You agree that any notices, agreements, disclosures or other communications that R+B sends to you electronically will satisfy any legal communication requirements, including, but not limited to, that such communications be in writing. You should maintain copies of electronic communications from us by printing a paper copy or saving an electronic copy. R+B may also send you promotional communications via email, including, but not limited to, newsletters, special offers, surveys and other news and information we think will be of interest to you. You may opt out of receiving these promotional emails at any time by following the unsubscribe instructions provided therein.

11. User Content. 

You are solely responsible for your R+B Account information, content (including, without limitation works in any media or technology whether now known or later developed), reviews, messages, audio, video, photos, text, images, compilations or other information (“User Content”) that you post on any R+B Site or transmit to other Users. You agree that in submitting User Content or otherwise using any R+B Site that you will not impersonate any person, or submit any materials to R+B that are false, inaccurate, misleading, unlawful, or are otherwise in violation of your obligations under these Terms.

By posting User Content to any public area of any R+B Site, including without limitation, message boards, forums, and review panels, you automatically grant to R+B and its affiliates an irrevocable, royalty-free, perpetual, fully paid non-exclusive right (including moral rights) and worldwide license to use, copy, reproduce, modify, adapt, publish, translate, communicate to the public, perform, display, and distribute such User Content (in whole or in part) and to prepare derivative works of, or incorporate into other works (in any form, media or technology now known or later developed, for the full term of any rights that may exist in such content) such User Content, and to grant and authorize sublicenses thereof (through multiple tiers). 

You also represent and warrant that you have the right to grant or that the holder of any rights, including moral rights in such content, has completely and effectively waived all such rights and validly and irrevocably granted to you the right to grant, the license stated above. If you post User Content in any public area of any R+B Site, you also permit any User to access, display, view, store and reproduce such User Content for personal use. Subject to the foregoing, the owner of such User Content placed on any R+B Site retains any and all rights that may exist in such User Content.

R+B acts as a passive conduit for the online distribution and publication of User Content and has no obligation to screen User Content, communications or information in advance and is not responsible for screening or monitoring User Content posted by Users. However, R+B may review and remove any User Content that, in its sole judgment, violates these Terms, violates applicable laws, rules or regulations, is abusive, disruptive, offensive or illegal, or violates the rights of, or harms or threatens the safety of, Users of any R+B Site. R+B reserves the right to expel Users and prevent their further access to the R+B Sites and/or use of R+B services for violating the Terms or applicable laws, rules or regulations. R+B may take any action with respect to User Content that it deems necessary or appropriate in its sole discretion if it believes that such User Content could create liability for R+B, damage R+B’s brand or public image, or cause R+B to lose (in whole or in part) the services of its ISPs or other suppliers. 

R+B does not represent or guarantee the truthfulness, accuracy, or reliability of User Content or any other communications posted by Users or endorse any opinions expressed by Users. You acknowledge that any reliance on material posted by other Users will be at your own risk. 

The following is a partial list of User Content that is prohibited on the R+B Sites. The list below is for illustration only and is not a complete list of all prohibited User Content. 

Content that: 

  • is implicitly or explicitly offensive, such as User Content that engages in, endorses or promotes racism, bigotry, discrimination, hatred or physical harm of any kind against any group or individual; 

  • harasses, incites harassment or advocates harassment of any group or individual; 

  • involves the transmission of “junk mail”, “chain letters,” or unsolicited mass mailing or “spamming”; 

  • promotes or endorses false or misleading information or illegal activities or conduct that is abusive, threatening, obscene, defamatory or libelous; 

  • promotes or endorses an illegal or unauthorized copy of another person’s copyrighted work, such as providing or making available pirated computer programs or links to them, providing or making available information to circumvent manufacture-installed copy-protect devices, or providing or making available pirated music or other media or links to pirated music or other media files; 

  • contains restricted or password only access pages, or hidden pages or images; 

  • displays or links to pornographic, indecent or sexually explicit material of any kind; 

  • provides or links to material that exploits people under the age of 18 in a sexual, violent or other manner, or solicits personal information from anyone under 18; or 

  • provides instructional information about illegal activities or other activities prohibited by these Terms, including without limitation, making or buying illegal weapons, violating someone’s privacy, providing or creating computer viruses or pirating any media; and 

  • solicits passwords or personal identifying information from other Users. 

Any Profile you submit must describe you, an individual person. Examples of inappropriate and prohibited Profiles include, but are not limited to, Profiles that purport to represent an animal, place, inanimate object, fictional character, or real individual that is not you. 

In order to protect our R+B Users from commercial advertising or solicitation, R+B reserves the right to restrict the number of e-mails which a User may send to other Users to a number which R+B deems appropriate in its sole discretion. 

If notified by a User of User Content or other materials which allegedly do not conform to these Terms, R+B may in its sole discretion investigate the allegation and determine whether to take any other actions whether to remove or request the removal of the User Content. R+B has no liability or responsibility to Users for performance or nonperformance of such activities. 

We appreciate hearing from our Users and welcome your comments regarding our services and the R+B Sites. Please be advised, however, that our policy does not permit us to accept or consider creative ideas, suggestions, inventions or materials other than those which we have specifically requested. While we do value your feedback on our services, please be specific in your comments regarding our services and do not submit creative ideas, suggestions, or materials. If, despite our request, you send us creative suggestions, ideas, drawings, concepts, or other information (collectively the “Submission”), the Submission shall be the property of R+B. None of the Submission shall be subject to any obligation of confidentiality on our part and we shall not be liable for any use or disclosure of any Submission. R+B shall own exclusively all now known or later discovered rights to the Submission and shall be entitled to unrestricted use of the Submission for any purpose whatsoever, commercial or otherwise, without compensation to you or any other person.

12. Third Party Content

R+B may provide tools through that enable you to export information, including User Content, to third party services, including through features that allow you to link your account on R+B with an account on the third party service, such as Twitter or Facebook, or through our implementation of third party buttons (such as “like” or “share” buttons). By using one of these tools, you agree that R+B may transfer that information to the applicable third-party service. Third party services are not under R+B’s control, and R+B is not responsible for any third-party service’s use of your exported information.

R+B may display content, advertisements and promotions from third parties through or in shipments with Products (collectively, “Third Party Content”). R+B does not control, endorse or adopt any Third Party Content, and we make no representations or warranties of any kind regarding such Third Party Content, including, without limitation, regarding its accuracy or completeness. You acknowledge and agree that your interactions with third parties providing Third Party Content are solely between you and such third parties, and that R+B is not responsible or liable in any manner for such interactions or Third Party Content.

13. Registration and Password.

You are responsible for maintaining the confidentiality of your R+B Account and passwords, as applicable. You may not share your password or other account access information with any other party, temporarily or permanently, and you shall be responsible for all uses of your registrations and passwords, whether or not authorized by you. You agree to immediately notify R+B of any unauthorized use of your R+B Account or passwords, as the case may be.

14. Policy Regarding Termination Of Users Who Repeatedly Infringe The Copyright Or Other Intellectual Property Rights Of Others. 

R+B and all of its affiliated companies respect the intellectual property of others, and we ask our Users and content partners to do the same. The unauthorized posting, reproduction, copying, distribution, modification, public display or public performance of copyrighted works constitutes infringement of the copyright owner’s rights. As a condition to your use of, you agree not to use or any other R+B Site to infringe the intellectual property rights of others in any way. We will terminate the accounts of any Users, and block access to and/or the other R+B Sites of any Users who are repeat infringers of the copyrights, or other intellectual property rights, of others. We reserve the right to take these actions at any time, in our sole discretion, with or without notice, and without any liability to the User who is terminated or to the User whose access is blocked.

15. R+B’s Liability. acts as a venue for cattle producers to market and sell cattle directly to consumers and does not screen or censor the listings. R+B is not involved in the actual transaction of posting information by the cattle producers or consumers. As a result, R+B has no control over User Content, the quality, safety, the truth or accuracy of the listings, the ability of cattle producers to offer cattle for sale or the ability of consumers to make purchases through and R+B makes no representations about any cattle, related products or User Content on R+B may take any action with respect to User Content that it deems necessary or appropriate in its sole discretion if it believes that such User Content could create liability for R+B, damage R+B’s brand or public image, or cause R+B to lose (in whole or in part) the services of its ISPs or other suppliers. While R+B reserves the right in its sole discretion to remove User Content, cattle listings or other material from from time to time, R+B does not assume any obligation to do so and disclaims any liability for failing to take any such action.

In addition, note that there are risks, including but not limited to the risk of physical harm, of dealing with strangers, underage persons or people acting under false pretenses. You assume all risks associated with dealing with other Users with whom you come in contact through and/or the other R+B Sites. By its very nature, other people’s information may be offensive, harmful or inaccurate, and in some cases will be mislabeled or deceptively labeled. We expect that you will use caution and common sense when using and/or the other R+B Sites. 

Because User authentication on the Internet is difficult, R+B cannot and does not confirm that each User is who they claim to be. Because we do not and cannot control the behavior of participants on any R+B Site, in the event that you have a dispute with one or more Users, you release R+B (and our agents and employees) from claims, demands and damages (actual and consequential and direct and indirect) of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way connected with such disputes. 


The R+B Sites and the R+B Content may contain inaccuracies or typographical errors. R+B makes no representations about the accuracy, reliability, completeness, or timeliness of any R+B Site or the R+B Content. The use of all R+B Sites and the R+B Content is at your own risk. Changes are periodically made to R+B Sites and may be made at any time. You acknowledge and agree that you are solely responsible for the form, content and accuracy of any resume or material contained therein placed by you on the R+B Sites. Cattle Producers are solely responsible for their postings on R+B Sites. 

R+B cannot guarantee and does not promise any specific results from use of or any R+B Site. No advice or information, whether oral or written, obtained by a User from R+B or through or from or any other R+B Site shall create any warranty not expressly stated herein.

16. Disclaimer of Warranty.


17. Disclaimer of Consequential Damages. 


18. Limitation of Liability. 


19. Links to Other Sites. and certain other R+B Sites contain links to third-party Web sites. These links are provided solely as a convenience to you and not as an endorsement by R+B of the contents on such third-party Web sites. R+B is not responsible for the content of linked third-party sites and does not make any representations regarding the content or accuracy of materials on such third-party Web sites. If you decide to access linked third-party Web sites, you do so at your own risk. 

20. No Resale or Unauthorized Commercial Use. 

You agree not to resell the Products for commercial purposes. You also agree not to make any unauthorized commercial use of any R+B Site. 

21. Indemnity. 

You agree to defend, indemnify, and hold harmless R+B, its affiliates, and their respective officers, directors, employees and agents, from and against any claims, actions or demands, including without limitation reasonable legal and accounting fees, alleging or resulting from (i) any User Content or other material you provide to any R+B Site, (ii) your use of any R+B Content, or (iii) your breach of the terms of these Terms. R+B shall provide notice to you promptly of any such claim, suit, or proceeding. 

22. General. 

R+B makes no claims that the R+B Content may be lawfully viewed or accessed outside of the United States. Access to the R+B Content may not be legal by certain persons or in certain countries. If you access a or other U.S.-based R+B Sites from outside of the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction. These Terms are governed by the internal substantive laws of the State of Texas, without respect to its conflict of laws principles. Jurisdiction for any claims arising under this agreement shall lie exclusively with the state or federal courts within Fort Worth, Texas. If any provision of these Terms is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of these Terms, which shall remain in full force and effect. No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term. In addition, R+B’s failure to enforce any term of these Terms shall not be deemed as a waiver of such term or otherwise affect R+B’s ability to enforce such term at any point in the future. Except as expressly provided in an additional agreement, additional Terms for certain areas of, a particular “Legal Notice,” or software license or material on particular pages, these Terms constitute the entire agreement between you and R+B with respect to the use of No changes to these Terms shall be made except by a revised posting on this page. 

23. Additional Terms. 

Certain areas of and the other R+B Sites are subject to additional Terms. By using such areas, or any part thereof, you agree to be bound by the additional Terms applicable to such areas. 

24. Term and Termination. 

These Terms will remain in full force and effect while you are a User of R+B reserves the right, at its sole discretion, to pursue all of its legal remedies, including but not limited to removal of your User Content from and the other R+B Sites and immediate termination of your registration with or ability to access and the other R+B Sites and/or any other services provided to you by R+B, upon any breach by you of these Terms or if R+B is unable to verify or authenticate any information you submit to or pursuant to other R+B Site registration. Even after you are no longer a User of, certain provisions of these Terms will remain in effect, including Sections 3 through 12 and 15 through 24.

25. International Use.

The R+B Sites are intended for visitors located within the United States. We make no representation that the R+B Sites are appropriate or available for use outside of the United States. Access to the R+B Sites from countries or territories or by individuals where such access is illegal is prohibited.

These Terms constitute a binding agreement between you and R+B, and is accepted by you upon your use of the R+B Site.



Pasture and Plate LLC, a Texas limited liability company d/b/a Ren and Bos Cattle Co. (“R+B”) is committed to respecting the privacy of our users. We strive to provide a safe, secure user experience. This Privacy Statement sets forth the online data collection and usage policies and practices that apply to the R+B web sites (sometimes referred to herein as the “R+B Sites”) and does not apply to information we collect in any other fashion. 

Your data will be stored and processed in whole or in part in the United States. The information we gather on the R+B Sites may be shared within the R+B-affiliated companies in order to deliver the products and services we offer to consumers or in order to undertake analysis of our database such as aggregate profiling of our registered users. “Affiliated companies” means entities that control, are controlled by or are under common control with R+B. 

The R+B Sites may contain links to other web sites over which we have no control. We are not responsible for the privacy policies or practices of other web sites to which you choose to link from R+B Sites. We encourage you to review the privacy policies of those other web sites so you can understand how they collect, use and share your information. 

Collection and Use of Information by R+B

In some areas of R+B Sites, we request or may request that you provide personal information, including your name, address, e-mail address, telephone number, credit card number, contact information, billing information and any other information from which your identity is discernible. In other areas, we collect or may collect demographic information that is not unique to you such as your ZIP code, age, preferences, gender, interests and favorites. Sometimes we collect or may collect a combination of the two types of information. Examples of areas on the R+B Sites where we collect personal or combined personal and demographic data are pages where you can open a R+B Account or purchase a product. 

We also gather or may gather certain information about your use of R+B Sites, such as what areas you visit and what products you access. Moreover, there is information about your computer hardware and software that is or may be collected by us. This information can include without limitation your IP address, browser type, domain names, access times and referring Web site addresses, but is not linked to your personal information. 

We may sometimes afford you the opportunity to provide descriptive, cultural, behavioral, preferential and/or life style information about yourself, but it is solely up to you whether you furnish such information. If you do provide such information, you are thereby consenting to the use of that information in accordance with the policies and practices described in this Privacy Statement. For example, such information may be used for the purpose of determining your potential interest in receiving e-mail or other communications about particular products or services. 

Our Use of your Information

We use the information we gather on R+B Sites, whether personal, demographic, collective or technical, for the purpose of operating and improving the R+B Sites, fostering a positive user experience, and delivering the products and services that we offer. 

If you have provided consent for us to do so, we may also use the information we gather to inform you of other products or services available from us or our affiliated companies. 

We may use your contact information in order to send you e-mail or other communications regarding updates at the R+B Sites, to contact you about your opinion of current products and services or potential new products and services that may be offered. We may also provide additional communications, promotions and information on new cattle listings which may be of interest to you. The nature and frequency of these messages will vary depending upon the information we have about you. 

In addition, you may receive free informational newsletters from us relating to topics that may be of special interest to you, such as beef flavor profiles or recipes. 

We have areas on the R+B Sites where you can submit feedback. Any feedback you submit in these areas becomes our property, and we can use such feedback (such as reviews) for marketing purposes or to contact you for further information. 

Choices Regarding the Disclosure of Personal Information to Others 

We do not disclose your personal information to third parties, or your combined personal and demographic information or information about your use of R+B Sites (such as the areas you visit or the products you access), except as set forth below.

We disclose information to third parties if you consent to such disclosure. For example, if you indicate that you would like to receive information about the listings, products or services of third parties (including specific cattle producers) at the time you register for a R+B account, we supply your contact information to third parties such as data aggregators or others for the purpose of sending you e-mail or otherwise communicating with you. We use data we have about you (such as the interests and preferences you have expressed) to determine whether you might be interested in the certain products or services of a particular third-party.

We disclose information to companies and individuals we employ to perform functions on our behalf. Examples include hosting our Web servers, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. These companies and individuals will have access to your personal information as necessary to perform their functions, but they may not share that information with any other third party. 

We disclose information if legally required to do so, if requested to do so by a governmental entity or if we believe in good faith that such action is necessary to: (a) conform to legal requirements or comply with legal process; (b) protect our rights or property or our affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of users or the public.

We disclose and transfer information to a third party who acquires all or a substantial portion of our business, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets. In addition, in the event we become the subject of a bankruptcy proceeding, whether voluntary or involuntary, we or our trustee in bankruptcy may sell, license or otherwise dispose of such information in a transaction approved by the bankruptcy court. You will be notified of sale of all or a substantial portion of our business to a third party via email or through a prominent notice posted on the R+B Sites. 

Other Uses of Information

We also share aggregated anonymous information about visitors to R+B Sites with its clients, partners and other third parties so that they can understand the kinds of visitors to the R+B Sites and how those visitors use the R+B Sites. 

Posting to Public Areas of R+B

Please remember that if you post any of your personal information in public areas of R+B Sites, such as in online forums or review panels, such information may be collected and used by others over whom we have no control. We are not responsible for the use made by third parties of information you post or otherwise make available in public areas of R+B Sites. 

Use of Cookies

We use “cookies” to help personalize and maximize your online experience and time online. A cookie is a text file that is placed on your hard drive by a web page server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to your computer, and can only be read by a web server in the domain that issued the cookie to you. 

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize R+B pages, or register for services, a cookie helps us to recall your specific information (such as user name, password and preferences). Because of our use of cookies, we can deliver faster and more accurate results and a more personalized site experience. When you return to R+B Sites, the information you previously provided can be retrieved, so you can easily use the features that you customized. We also use cookies to track click streams and for load balancing. 

You may have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline all cookies if you prefer. Alternatively, you may be able to modify your browser setting to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis. If you choose to decline cookies, however, that may hinder performance and negatively impact your experience on R+B Sites. 

Use of Web Beacons

R+B Sites may contain electronic images known as web beacons (sometimes called single-pixel gifs) that allow us to count users who have visited those pages and to deliver co-branded services. Web beacons are not used to access your personally identifiable information; they are a technique we use to compile aggregated statistics about our web site usage. Web beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the web beacon resides.

You may not decline web beacons, however, they can be rendered ineffective by declining all cookies or modifying your browser setting to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis.

Access to and Modification of your Information

You may review, correct, update or change your R+B account information at any time. From your R+B account you may also opt out of receiving newsletters and certain other information from R+B.

To change your R+B account information, simply log into your R+B account, go to your Account Profile, review your account information and, if you wish, edit it with the options provided. 

We retain indefinitely all the information we gather about you in an effort to make your repeat use of R+B Sites more efficient, practical, and relevant. Of course, you can close your R+B account at any time, in which event we will remove all your R+B account information, except for an archival copy which is not accessible on the Internet.

Security of the Personal Information

We have implemented commercially reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes.

When you place an order online at R+B Sites, your credit card information is protected through the use of encryption, such as the Secure Socket Layer (“SSL”) protocol. SSL makes it difficult for your credit card information to be intercepted or stolen while being transmitted. We use a service company to process its credit card transactions. For further information on this company’s privacy and security practices, please click here.


The R+B Sites are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. 

Changes to Privacy Statement

If we decide to materially change our Privacy Statement for R+B Sites, we will post those changes through a prominent notice on the web site so that you will always know what information we gather, how we might use that information, and to whom we will disclose it.

If at any time, you have questions or concerns about this Privacy Statement or believe that we have not adhered to this Privacy Statement, please feel free to email us at We will use commercially reasonable efforts to promptly answer your question or resolve your problem. 

Contact Information

Pasture and Plate LLC, a Texas limited liability company d/b/a Ren and Bos Cattle Co. has its principal place of business at __________________. Pasture and Plate LLC is the legal entity which determines the purposes and means of processing the information gathered at the R+B Sites.

Thank you for using Pasture and Plate LLC.

Effective October 1, 2018.